Overview

The objective of this subject is to provide the participant with an in-depth knowledge of the principles and practice of corporate strategy formulation built around a systematic approach to strategic management.

Course Content

The topics to be covered in this subject include:

       Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and

       Crafting a Strategy

       The Strategic Management Process

       Industry and Competitive Analysis

       Evaluating Company Resources and Competitive Capabilities

       Strategy and Competitive Advantage

       Strategies for Competing in Globalising Markets

       New Business Models and Strategies for the Internet Economy

       Tailoring Strategy to Fit Specific Industry and Company Situations

       Strategy and Competitive Advantage in Diversified Companies

       Evaluating the Strategies of Diversified Companies

       Building Resource Strengths and Organisational Capabilities

       Corporate Culture and Leadership – Keys to Effective Strategy Execution

       Managing the Internal Organisation to Promote Better Strategy Execution